Classification & Label Preparation
Support ahead of a classification or a label
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Our expertise
“Destination d’Excellence” label: an independent and rigorous assessment.
Swiss Hospitality Audit acts as the assessing body for the “Destination d’Excellence” label. Applications are processed according to a written protocol and assessment visits are conducted by independent auditors.
Stakes
The issues this mission addresses.
A label is only worth its method
A distinction only carries weight on the market if its assessment protocol is written, applied identically to every candidate and verifiable over time.
Badly prepared applications
An application filed without a careful reading of the criteria consumes time on both sides and weakens the credibility of the process for all candidates.
A requirement to hold over time
A dated label loses its value if it is never reassessed. Periodic control is what distinguishes a serious distinction from mere signage.
Our approach
Four stages, from scoping to debriefing.
01
Scoping under NDA
Application file processed, required documents verified and a confidentiality framework signed before any site visit.
02
Fieldwork
Assessment visit by an independent auditor, following the label’s written protocol: guest journey and verification of the elements declared.
03
Analysis
Scoring according to the label’s criteria and drafting of the assessment report.
04
Debriefing
Debriefings take the form of a presentation, a sent report, or our Sassurvey tool, which tracks campaigns by outlet, region and area. The decision is notified with a commented report and the points for progress identified.
What you receive
Usable deliverables, not a document for the shelf.
- 01Application file processed according to the written protocol
- 02Assessment report documented and notified to the candidate
- 03Points for progress identified
- 04Decision notification and framework for use of the label
- 05Periodic reassessment according to the validity period applied
Who it is for
Candidates concerned
- Hotels and restaurants applying for the label
- Destinations and hotel ensembles
- Groups and managers wanting to distinguish their addresses
- Institutional partners and tourist offices
Areas covered
France, Switzerland and international.
Our missions are conducted in the three languages of Switzerland, in France and, on request, in the rest of the world.
France
Paris, the Côte d’Azur, the Alps, regional cities and resort destinations. Assignments across the whole territory, including peak season.
Switzerland
Geneva, Lausanne, Zurich, Lucerne, St. Moritz, Gstaad and the Alpine resorts. Swiss rigour applied to the standard of the house, in French, German and Italian.
International
Assignments arranged on request in Europe, the Middle East, Asia, Africa and the Americas. For each mission, auditors matched to the market, the local customs and the language of the property; schedule and travel confirmed before engagement.
Frequently asked questions
Questions from management.
Assessment framework
What applies before you apply
- Official scope of the label: the categories of eligible property are defined by the label’s rules and communicated to the candidate with the application file.
- Eligibility criteria and documents to provide: the list of supporting documents expected is given to the candidate before the file is filed, with no commitment on their part.
- Validity period and renewal: the periodic reassessment provided for by the rules is conducted by our auditors, following the same written protocol as the initial assessment.
- Session calendar and application fees: session dates and applicable fees are announced to the candidate before any commitment.
- Use of the label: the official logo and the usage charter are given to the candidate with the decision notification.
The label’s rules are communicated to the candidate in confidence, before any exchange of data relating to their property.
Confidential request
Request a confidential audit.
A twenty-minute conversation with our audit direction is enough to qualify your need, the useful scope and the mission schedule. Form reserved for decision-makers.
No information is passed to a third party. The confidentiality agreement is established before any exchange of data relating to your property.
Going further
Related missions.
Quality & Standards Audit
Operational assessment across 500+ control points
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